He has an in depth knowledge of all geographical location in Pakistan by virtue of his senior management assignments there and also international working in Middle East and Europe. A prolific traveler , a passionate individual Iqtidar has always tried to inculcate a culture of hard work, commitment ,passion and ‘ can do spirit’ in his team members. In his last assignment before venturing to entrepreneurship Iqtidar was Head of Trade Marketing & Distribution for Pakistan Tobacco Company where he led the company Sales to a new height of Volume and share growth . His main areas of interest are: